JD Supermarket: From January to May, the purchase of smart drinking fountains for pets on the platform increased by 84%
According to the research data of "Analysis on the Development Trend of China's Pet Industry from 2022 to 2023" by Ai Media Consulting, affected by the epidemic in the past two years, pet owners are more and more accustomed to buying pet products online, and 64.4% of the pet products purchased by consumers are from e-commerce channels. While the brand concentration in the pet industry is low, it also shows a high penetration rate of e-commerce. Online channels have become the most important sales channels in the pet industry.
In terms of consumer demand, in the Research Report on the Development of China's Pet Industry and Consumers 2022-2023, analysts of Ai Media Consulting believe that pet keepers at this stage, in addition to meeting the basic physiological needs of pets, also pay special attention to pet cleaning, care, entertainment and dressing. The survey data shows that among the products purchased by consumers, pet daily necessities account for 38.8%, pet cleaning and care products account for 38.2%, and pet clothing and travel products account for 16.9%.
The data shows that from January to May 2022, the purchase of smart pet toys in JD Supermarket increased by 80% year on year, the purchase of smart drinking fountains increased by 84% year on year, the purchase of smart feeders increased by 115% year on year, and the search volume of smart cat litter basins increased by 267% year on year.
A series of data above show that digital and intelligent upgrading has become the future development trend of China's pet products industry, which is bound to bring new growth points to the pet industry.
With the rapid development of the domestic pet economy and the growing number of pet owners, the pet consumption market has shown a strong development potential, especially in the field of pet food. According to Euromonitor International data, the market size of China's pet consumer goods has reached 79.989 billion yuan, of which the share of the pet food market has risen from 50.2% in 2016 to 60.2% in 2021. The growth rate of pet food continues to be higher than that of the pet supplies industry.
More and more pet brands and businesses value this growth opportunity, promote innovation in products, constantly open online channels, and take advantage of the avant-garde digital supply chain capabilities and high-quality services of the e-commerce platform to achieve their own high-quality growth and gain the recognition and trust of consumers.